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Case Study: Early Marketing Assessment for New Diagnostic Product in Women's Health

Start-up medical diagnostic companies often overlook the importance of early market assessments, choosing to push the potential product to the research and development phase without gathering any market-related data. This can lead to various issues, including a product that is not well-received, a great product that is difficult to use because of design flaws, or unrealistically high market estimates that can't be attained even with an ideal product design.

It is essential for start-up companies to complete an extensive market assessment before funding and development to ensure their long-term success. To get more information about a recent analysis StrategyDX completed, download our case study.

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